Burberry, the iconic British luxury fashion house, has recently unveiled a stunning marketing film to mark the festive occasion of Chinese New Year. Titled A New Awakening, the campaign stars brand ambassadors Zhou Dongyu and Song Weilong, and is directed by the talented Derek Tsang. The film beautifully captures the essence of the brand’s spirit of adventure and love for the great outdoors.
In this visually captivating film, viewers are taken on a mesmerizing journey of discovery and renewal, highlighting the importance of honoring our five senses and embracing the magic of Chinese New Year. The arrival of spring symbolizes a time of hope, new beginnings, and a sense of excitement towards exploring new horizons.
Riccardo Tisci, Burberry’s creative chief, stresses the significance of embracing fresh starts and looking towards the future with optimism. This theme not only resonates with the essence of Chinese New Year but also reflects the global sentiment as we move forward from a challenging period and strive for a brighter tomorrow.
In addition to the enchanting marketing film, Burberry has also launched a special capsule collection designed specifically for Chinese New Year. The collection features a contemporary interpretation of the iconic Thomas Burberry Monogram motif, paying homage to the Year of the Ox. Available for purchase in select regions such as mainland China, Australia, Hong Kong SAR, Macau, Malaysia, Singapore, Taiwan, and Thailand, this limited-edition collection showcases Burberry’s dedication to blending traditional elements with modern flair.
With its latest campaign and exclusive collection, Burberry continues to set the bar high for fashion brands looking to connect with their audience on a deeper cultural level. By seamlessly blending heritage with innovation, Burberry celebrates the richness of cultural traditions in a fashion-forward and stylish manner.
To check out the fascinating marketing film and shop the exclusive Chinese New Year collection, visit Burberry’s official website here. Explore the brand’s latest creations and immerse yourself in the world of luxury fashion and timeless style.
