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British luxury fashion brand Burberry has made an important announcement regarding its sustainability practices. The company has revealed that it will no longer destroy its unsold products, as well as confirming its decision to eliminate the use of fur in its collections. This move is part of Burberry’s strategy to tackle waste and promote responsible practices within the fashion industry.
Previously, Burberry had come under fire for destroying over £28 million worth of goods in 2017 to protect its brand. This practice, commonly employed by major retailers and luxury brands, was seen as a way to safeguard intellectual property and prevent counterfeiting. However, the company has now recognized the negative environmental impact of such actions and is taking steps to address the issue.
Effective immediately, Burberry will cease the destruction of clothing and cosmetics. Instead, the brand plans to focus on reusing, repairing, donating, and recycling unsold products. By implementing these measures, Burberry aims to reduce waste and contribute to a more sustainable future.
In addition to ending the destruction of unsold goods, Burberry has also made the decision to abandon the use of fur. While the brand will gradually phase out existing fur products, it is committed to ensuring that no new fur is used in its collections. This move aligns with Burberry’s vision of modern luxury, which emphasizes social and environmental responsibility.
The CEO of Burberry, Marco Gobbetti, who joined the company in 2017, has been instrumental in driving these changes. Gobbetti’s goal has been to strengthen Burberry’s position in the luxury market and revitalize its financial performance after a period of challenges.
By taking a stand against waste and cruelty, Burberry is setting an example for the fashion industry. Its decision to no longer destroy unsold products and eliminate the use of fur demonstrates a commitment to sustainable practices and ethical fashion. This move will likely resonate with consumers who are increasingly demanding transparency and responsible behavior from the brands they support.
Useful links:
1. BBC News: Read more about Burberry’s decision to stop destroying its products and to ban fur.
2. Business of Fashion: Get insights into Burberry’s strategy to tackle waste and promote sustainability in the fashion industry.
