Burberry, a globally recognized luxury brand, has recently taken a monumental step towards sustainability by announcing that they will no longer use fur in their collections. This decision, along with their commitment to stop destroying unsold goods, marks a significant shift in the fashion industry towards more ethical and environmentally-friendly practices.
The impact of this decision will be immediate, with Burberry’s upcoming collection under the direction of new creative director Riccardo Tisci being entirely fur-free. CEO Marco Gobbetti emphasized the brand’s dedication to social and environmental responsibility, stating that they believe in modern luxury being synonymous with sustainability. This ethos will be woven into all aspects of Burberry’s operations to ensure long-term success.
Joining the ranks of other prestigious brands that have already made the switch to fur-free collections, Burberry’s move has been met with positive feedback from consumers. The brand had previously faced backlash for destroying unsold inventory, but this new direction aims to rectify that misstep and align with their five-year responsibility agenda.
Burberry’s commitment to sustainability extends beyond their fur-free pledge. They have partnered with companies like Elvis & Kresse to repurpose leather offcuts and support innovative research groups like the Burberry Material Futures Research Group. Their dedication to community support and sustainability has earned them recognition, including being listed in the Dow Jones Sustainability Index for three consecutive years.
By actively participating in initiatives such as the Make Fashion Circular Initiative and focusing on waste reduction, Burberry is positioning itself as a leader in creating a more responsible and ethical luxury industry. Their decision to eliminate fur and cease the destruction of unsold goods underscores their vision to make a positive impact on both the fashion industry and the environment.
To learn more about Burberry’s sustainability efforts, please visit their website here. For more information on the Make Fashion Circular Initiative, click here.
