Burberry, a renowned luxury fashion brand, is once again setting a new standard in the industry by embracing cutting-edge technology in a truly innovative way. Through a recent collaboration with Koffeecup, a digital production agency specializing in AR, VR, XR, and other immersive technologies, Burberry is revolutionizing the world of fashion design and engineering.
The collaboration has led to the creation of a groundbreaking application that seamlessly combines gaming technology with the traditional design process. This application allows designers to easily and quickly place prints onto garments by utilizing a 3D product template. Through real-time feedback, designers can visualize how the final product will look with a two-dimensional print placed on a three-dimensional model.
Mark Morris, Senior VP of digital commerce at Burberry, revealed that the brand’s internal 3D development team recognized the opportunity to enhance the efficiency of the design process through their expertise in gaming technology. This integration of 3D technology has now become an essential tool in Burberry’s merchandising model, leading to a more sustainable, creative, and streamlined approach to product design.
One of the major advantages of the new application is the significant reduction in paper usage during the design stage, ultimately reducing factory waste by accurately reaching a final sample with fewer iterations. Thomas Michelou, Managing Director of Koffeecup, expressed enthusiasm for the software’s potential for further development, including the integration of artificial and virtual reality components.
Burberry’s forward-thinking approach to technology in fashion design not only highlights the brand’s dedication to sustainability but also opens up exciting possibilities for the future of the industry. By blending gaming technology with traditional design processes, Burberry is continuing to push the boundaries of creativity and efficiency in the luxury fashion sector.
To learn more about Burberry’s groundbreaking collaboration with Koffeecup, visit their official website here. For more information on Koffeecup and their innovative digital production services, visit their website here.
