Burberry has recently revealed its highly anticipated Lunar New Year collection and campaign, which draws inspiration from the year of the tiger. The campaign showcases renowned models such as Liu Bingbing, Liu Chunjie, Wang Xiangguo, and Yang Ling, and renowned photographer Feng Li skillfully captures their essence. Through these captivating images, Burberry aims to honor and celebrate the powerful and confident spirit of the tiger.
The Lunar New Year collection boasts an array of exquisite pieces adorned with a striking tiger stripe animal print in a vibrant orange hue. Among the standout items are the Lola and Olympia bags, cashmere scarves, and trendy sneakers, all featuring this eye-catching print. Furthermore, Burberry offers a fresh new take on their iconic TB Monogram print, presenting it in a refreshing honey beige color with vibrant orange B motifs.
The collection caters to both women and men, offering a variety of unique and fashionable options. For women, key pieces include a belted car coat with a tiger stripe lining, a stunning pussy-bow blouse with contrast panels featuring the Thomas Burberry Monogram, and fashionable knitwear boasting refreshed Monogram motifs. For men, there are lightweight funnel-neck jackets, silk twill shirts, oversized t-shirts, cozy hoodies, and comfortable jogger pants, all adorned with the distinctive refreshed Monogram motif. Additionally, the collection introduces updated bags and new shoe designs, such as point-toe pumps and the stylish Arthur sneaker.
As the Lunar New Year approaches, luxury brands like Burberry strategically focus on Chinese consumers by creating special collections tailored to their preferences. By recognizing the significance of this annual celebration, Burberry embraces the opportunity to connect with its Chinese audience on a deeper cultural level.
Useful Links:
1. Burberry Lunar New Year Collection
2. Official Burberry Website
