British luxury brand Burberry is entering the world of non-fungible tokens (NFTs) by partnering with LA-based tech company Mythical Games. This collaboration will result in the release of a limited-edition Burberry Blanko in Mythical Games’ multiplayer game, Blankos Block Party. The game features NFT vinyl toys called Blankos, which players can collect, upgrade, and sell. This innovative partnership allows Burberry to showcase its core values of creativity and freedom of expression while engaging with a digital-savvy audience.
Burberry’s collaboration with Mythical Games aligns with the brand’s mission to inspire communities and create new possibilities in the gaming industry. The brand draws inspiration from its founder, Thomas Burberry, known for his innovative thinking. By venturing into NFTs and gaming, Burberry embraces new technologies and shows its understanding of evolving consumer preferences.
The introduction of playable NFTs in Blankos Block Party pioneers a play-to-earn economy and revolutionizes digital ownership in gaming. With this partnership, Burberry taps into infinite opportunities to connect with gamers and digital natives, allowing them to own a piece of the brand and actively engage with its signature style.
Burberry has actively pursued opportunities in the gaming industry, recognizing its potential as a marketing channel. While a previous collaboration faced challenges due to controversy surrounding the brand’s stance on Xinjiang cotton, Burberry remains committed to leveraging the power of the gaming industry.
The limited-edition Burberry Blanko will be revealed at the 2021 Electronic Entertainment Expo (E3) in Los Angeles this week and will be released in July. This collaboration is an exciting milestone for Burberry, setting the stage for further exploration at the intersection of luxury, fashion, and gaming.
For more information on NFTs and their growing popularity, you can explore the following links:
1. BBC: What are NFTs and why are some worth millions?
2. CNBC: NFTs and how they are transforming the art world and beyond
