Burberry is making a bold statement with its latest initiative to promote its outerwear collection. The luxury brand has opened a new pop-up called Imagined Landscapes at Selfridges in London, as part of a global series of inspirational pop-ups. The space not only showcases classic and reimagined styles but also offers exclusive pieces that are only available at this location.
The concept behind the pop-up is deeply rooted in Burberry’s century-long inspiration of exploration and the idea of venturing beyond the norm. The space itself provides a unique blend of exhibition and retail, creating an immersive experience for visitors. To enhance this experience, the pop-up is filled with the soothing sounds of wind and birds, in addition to featuring imagery of the British countryside from Burberry’s outerwear campaign shot by Danko Steiner.
At the Imagined Landscapes pop-up, customers can find a wide range of products, including the latest updates to Burberry’s iconic cotton gabardine coats and puffer jackets made from innovative technical fabrics. Moreover, the pop-up offers exclusive ready-to-wear items such as casual shirts, knitwear, straight-fit cropped trousers made from woven cotton gabardine, and cotton T-shirts with gabardine patches.
Fashion enthusiasts and loyal Burberry fans have until January 16, 2022, to visit the Imagined Landscapes pop-up at Selfridges. This temporary store provides a unique opportunity to explore and shop Burberry’s outstanding outerwear collection in a truly immersive setting. Don’t miss out on the chance to experience the exquisite blend of art and retail presented by one of Britain’s most iconic fashion houses.
For more information and updates on the Imagined Landscapes pop-up, visit the official Burberry website and explore the Selfridges website to plan your visit.
Useful links:
– Burberry Official Website
– Selfridges Website
