Burberry has announced the launch of its “ReBurberry Fabric” program in partnership with the British Fashion Council (BFC), with the aim of supporting creative communities. The program involves Burberry donating their unused fabrics to fashion students in need across the UK.
The initiative has received support from Sarah Mower, a journalist and fashion critic, who is also an ambassador for emerging talents at the BFC, as well as Charlie Porter, a writer and BFC member. The ultimate goal of the program is to make a positive impact on educational institutions and students, and to inspire a wider industry-wide initiative to support these communities both now and in the future.
Both Burberry and the BFC will collect the unused fabrics, which will be distributed to fashion students. The objective is to establish an efficient model for brands to easily donate fabric, with the BFC hoping that this initiative will eventually become a sector-wide program.
This move follows in the footsteps of Alexander McQueen, who previously announced their donation of unused fabrics to students in Art and Design earlier this year. The fashion house recognized the value of high-quality materials and aimed to support the future generation of creators, as stated by creative director Sarah Burton.
Burberry’s “ReBurberry Fabric” program highlights the brand’s commitment to solidarity, environmental sustainability, and artistic creation. By reusing and redistributing their unused fabrics, Burberry not only helps those in need but also contributes to a more sustainable and circular fashion industry.
Through their collaboration with the BFC, Burberry is utilizing its resources and influence to make a significant and lasting impact on the creative community. This initiative sets an example for other luxury brands, encouraging them to find innovative ways to support emerging talent and promote sustainability in the fashion industry as a whole.
Pam Batty, Burberry’s Vice President of Corporate Responsibility, expresses excitement about the potential positive impact of the program on university institutions and students. She hopes that this collaboration is just the beginning of a larger industry-wide initiative to support creative communities.
At a time when the fashion industry is being urged to address its environmental impact and support emerging talent, programs like “ReBurberry Fabric” are essential. By providing opportunities for students and reducing waste, Burberry and the BFC are leading the way in creating a more sustainable and inclusive future for fashion.
Useful Links:
– Burberry’s Sustainability Initiatives
– British Fashion Council’s Education Initiatives
