Burberry is making a bold statement with the launch of its latest bag design, the Olympia, through a major advertising campaign. The luxury brand has enlisted the help of renowned celebrities FKA twigs, Kendall, and Shygirl to showcase the versatility and beauty of the new accessory. With a series of captivating images and videos set against a backdrop of sleek marble and Burberry beige, the campaign exudes a minimalist and sophisticated aesthetic.
The campaign’s success can be attributed to the collaboration with renowned photographers Inez and Vinoodh, who skillfully captured the essence of these influential women. Alongside them, renowned stylist Ib Kamara, make-up artist Kabuki Magic, and hairstylists Jimmy Paul and Lacy Redway worked closely with Burberry’s creative chief, Riccardo Tisci, to bring the campaign to life. Tisci explained that the Olympia bag was meticulously designed to embody femininity, with FKA twigs, Kendall, and Shygirl epitomizing power, beauty, and feminine energy. Their talent, confidence, and determination inspire others to freely express their creativity and carve their own paths.
This latest campaign is a testament to Burberry’s strategic decision to open a series of pop-up stores, dedicated to showcasing the Olympia bag. The first of these pop-ups can be found in Harrods, London and features an augmented reality (AR) experience along with limited-edition items. By seamlessly incorporating technology, particularly AR, Burberry strives to enthrall customers and provide them with an enchanting luxury experience.
Furthermore, Burberry’s focus on the Olympia bag demonstrates its unwavering commitment to creating and promoting timeless and versatile accessories. The brand recognizes the significance of collaborating with influential figures in the fashion industry to attract a wider audience. FKA twigs, Kendall, and Shygirl not only embody Burberry’s values but also reflect the spirit of femininity, strength, sensuality, and freedom of expression – qualities that Burberry aims to foster in its customers.
With its dedication to innovation and boundary-pushing, Burberry is poised to continue captivating its customers with exceptional products and immersive experiences. The Olympia campaign showcases the brand’s unique ability to seamlessly blend classic elegance with modern aesthetics, cementing its ongoing success in the ever-evolving fashion industry.
For more information on Burberry’s Olympia campaign, please visit https://www.burberry.com. To explore the augmented reality experience and limited-edition items at the Harrods pop-up, please visit https://www.harrods.com.
