Burberry has recently launched a new campaign for their Lola bag, featuring a star-studded lineup of celebrity models. The aim of this campaign, according to Riccardo Tisci, Burberry’s creative chief, is to pay homage to the strength and power of women from all corners of the globe.
Tisci explains that for this campaign, he wanted to celebrate the diverse qualities that make up the Burberry woman. In order to do this, a fantasy world was created where women are free to showcase their strength and beauty. The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn, and Ella Richards, all of whom embody Lola’s attitude with their strong and confident demeanor.
To bring this campaign to life, Burberry partnered with Torso Solutions for photography and Suzanne Koller for styling. The campaign is described as having a distinctive visual language that effectively captures Lola’s attitude in a functional yet spirited way. Each shot focuses on the bag’s irresistible allure, making it the center of attention.
In addition to the campaign, Burberry will also be launching a series of global “pop-ups and pop-ins” called the World of Lola Pop-ups. These pop-ups will showcase the unique personality of the Lola bag through bold colors, shapes, and textures. They will be set up in major cities such as London, Paris, Sydney, Philadelphia, New York, Tokyo, and New Delhi.
The Lola bag campaign marks an exciting milestone for Burberry as it demonstrates their commitment to empowering women and celebrating their strength. With a stellar lineup of celebrities and visually captivating imagery, this campaign is sure to leave a lasting impression in the fashion world.
Useful links:
1. [Burberry official website](https://www.burberry.com/)
2. [Burberry Lola bag campaign](https://www.burberry.com/campaigns/lola-bag/)
