Burberry, the renowned British luxury brand, is commemorating its rich history with the launch of an exclusive new book. This initiative comes at a time when the company is actively working towards reaffirming its British identity, led by its CEO and creative director. In collaboration with luxury publisher Assouline, Burberry has curated a captivating book that takes readers on a journey spanning over 165 years of the brand’s innovative and adventurous endeavors.
The book is filled with stunning illustrations sourced from the Burberry archive, as well as other noteworthy collections. It is divided into five chapters, with each chapter exploring different aspects of Burberry’s evolution. Starting from its humble origins as a family-run business in 1856 to its current status as a globally recognized luxury brand listed on the stock exchange, the book offers a comprehensive look into Burberry’s remarkable trajectory.
Within these chapters, readers will discover the significant events and iconic symbols that have come to define Burberry. From the pioneering explorers who donned Burberry’s iconic trench coats to the unmistakable British identity that permeates its designs, every facet of Burberry’s illustrious history is celebrated within the pages of this book. This renewed emphasis on Britishness aligns with Burberry’s recent commitment to promoting its British heritage in its marketing efforts.
Carly Eck, the Brand Curator of Burberry’s archive, emphasizes the importance of showcasing the brand’s extraordinary heritage. She describes Burberry as a story of creativity, exploration, innovation, and community, all of which have played a role in shaping its unique identity. This book serves as a treasure trove, unearthing countless intriguing details that highlight Burberry’s legendary status in the fashion industry.
Priced at £150/$195/€195, the book is available for pre-order on assouline.com starting from 3 March. It will be widely available for purchase at Burberry and Assouline stores, as well as online, starting from 28 March. This book stands as the only officially endorsed publication by the brand in recent times, making it an essential addition to the collection of avid Burberry enthusiasts and fashion connoisseurs alike.
Useful links:
– Burberry Official Website
– Assouline Official Website
