Burberry, the renowned luxury fashion house, is once again embracing the concept of retailtainment with the introduction of its latest online game. Building upon the success of previous ventures like B Bounce in 2019 and the Ratberry extension for Chinese New Year, the British brand has now launched Burberry’s TB Summer Monogram, its third platform game.
Developed in-house by Burberry’s dedicated digital teams, B Surf takes the form of an exciting racing game. Players will have the opportunity to don Burberry-themed outfits and equip themselves with surfboards as they navigate a virtual course that is filled with various obstacles to avoid and boosters to collect. In addition to the solo mode, the game also offers a multiplayer feature, enabling players to invite and challenge their friends. This interactive element encourages community engagement and recruitment, fostering a sense of camaraderie among players.
As players progress through the levels of the game, they will unlock virtual goodies, such as new characters and filters, adding to the sense of achievement and excitement. To further promote the game, Burberry has introduced a daily contest, allowing participants from the UK, USA, China, Japan, and South Korea to have the opportunity to win exclusive prizes, including surfboards and branded accessories.
B Surf can be enjoyed on both Burberry’s website and the brand’s dedicated mobile application. This strategic move by Burberry demonstrates their dedication to utilizing digital platforms and gamification to engage with their audience and create immersive brand experiences. By offering interactive and entertaining content, Burberry aims to strengthen its connection with consumers and foster increased brand loyalty.
In this era of growth and advancement in technology, luxury fashion brands are continuously adapting and innovating to keep up with consumer demand. By leveraging platforms like online games, Burberry is successfully capturing the attention of its target audience and creating memorable experiences that resonate with consumers. This approach allows the brand to stay relevant in an increasingly competitive market while effortlessly blending creativity with technology.
If you’re interested in experiencing the fun and excitement of Burberry’s B Surf, you can play the game on Burberry’s website or download their mobile application. Immerse yourself in the world of Burberry and embark on a thrilling virtual adventure that showcases the brand’s commitment to providing exceptional experiences for their loyal customers.
Useful Links:
1. Burberry’s website: https://www.burberry.com/
2. Burberry’s mobile application: https://www.burberry.com/mobile-apps/
