This week, the prestigious British brand Burberry is being honored for its first-ever NFT, “Sharky B,” which showcases the iconic TB Summer Monogram pattern. This pattern has been gaining popularity throughout the summer, finding its way into the decor of renowned hotels in Miami and Ibiza. By incorporating the TB Summer Monogram into Burberry’s DNA, it has become one of the most prominent and recognizable monograms of the year.
For the past few weeks, the logo-printed pattern has been making a statement in Burberry’s collections, and now it has expanded its reach to the poolside of well-known establishments. The brand first made its mark at the recently launched Goodtime Hotel by Pharrell Williams and Dave Grutman in Miami Beach. Additionally, the TB Summer Monogram has temporarily adorned the Beach Club at Casa Jondal in Ibiza, adding a touch of elegance to parasols, outdoor lounge chairs, and awnings. This timely takeover highlights the essence of the “energy of the free season,” according to Burberry.
With this summer campaign, Burberry aims to introduce the TB Summer Monogram to the world and embed it into the consumers’ memory. The monogram has already received significant attention when it was showcased in Riccardo Tisci’s inaugural line, featuring the iconic Naomi Campbell, last July. Named after the brand’s founder, Thomas Burberry, the TB Summer Monogram aspires to become a reference point in Burberry’s graphic universe.
Furthermore, the print has been featured in various locations around the world, further establishing its presence. It adorned boat sails in the port of Shenzhen, China, graced hot air balloons in Inner Mongolia, and left its mark in the sands of Dubai’s desert through an artwork by Nathaniel A. Alapide. Additionally, it was proudly displayed on the jerseys of the Qhubeka NextHash team during the recent Tour de France.
This widespread exposure demonstrates Burberry’s commitment to making the TB Summer Monogram a globally recognized symbol. It seamlessly merges the brand’s heritage with contemporary design, capturing the attention of fashion enthusiasts worldwide.
Useful Links:
Burberry Official Website
Goodtime Hotel Official Website
