British luxury brand Burberry is furthering its connection to the gaming world with an exciting collaboration with the popular video game Minecraft. This unique partnership merges the digital and physical realms by featuring a capsule collection that combines Burberry’s iconic patterns with the pixelated aesthetic of Minecraft.
As part of this collaboration, Burberry has also developed an adventure game called “Burberry: Freedom to Go Beyond.” In this game, players have the opportunity to explore four different kingdoms and select from 15 luxury-themed skins.
For Burberry subscribers, the collection will be accessible through the brand’s online store beginning on October 31st. Non-subscribers will have the chance to discover the collection on the website and in physical Burberry stores starting in November.
This collaboration is a clear demonstration of Burberry’s dedication to establishing a presence in the digital technology space. Earlier this year, the brand partnered with Blankos Block Party, a multiplayer platform that allows players to engage with NFT-based characters. Additionally, Burberry introduced virtual versions of its renowned Lola bag in the online game Roblox for a limited time.
These initiatives align with a growing global trend among luxury brands. According to a recent study by Bain & Company and the Altagamma Foundation, Web3 initiatives could potentially account for 5-10% of the luxury market by 2030.
To learn more about Burberry’s partnership with Minecraft, visit the official Burberry website [insert link: https://www.burberry.com/]. For additional information on the luxury market’s shift towards digital technology, explore the study conducted by Bain & Company and the Altagamma Foundation [insert link: https://www.bain.com/globalassets/noindex/2021/mastering-digital-partnerships-in-luxury-the-age-of-exponential-growth-en.pdf].
