Burberry is embracing augmented reality as a marketing tool to promote its Pocket Bag. The renowned British fashion house is leveraging the power of AR to engage its community and showcase the Pocket Bag in a creative and interactive way. Building on its reputation for innovative games and AR try-on experiences, Burberry has once again incorporated AR technology to invite users to design a unique “digital sculpture” of the bag. The augmented reality experience offers four different variations of the bag, allowing users to personalize their designs with decorative elements inspired by fake shells. This immersive digital universe serves as an extension of Burberry’s Spring/Summer 2021 campaign, which centers around the theme of marine mythology. Users can export and share their creations, adding a sense of community and collaboration to the campaign. Moreover, the augmented reality technology provides users with the ability to visualize the bag within their own real-life environment, offering a more realistic perspective of the product. By harnessing AR, Burberry aims to captivate its community and provide them with an interactive and personalized brand experience.
To learn more about Burberry’s augmented reality marketing initiatives, you can visit their official website: https://www.burberry.com/
For additional insights on the power of augmented reality in the fashion industry, you can refer to this informative article: https://www.voguebusiness.com/technology/how-luxury-brands-can-use-ar-to-improve-the-customer-experience
