In honor of Queen Elizabeth II’s momentous 70-year reign, renowned British fashion brand Burberry has announced its collaboration with the Superbloom exhibition. This highly anticipated event will showcase the creation of extraordinary floral spaces that pay tribute to the Queen’s remarkable milestone.
70 years ago, Queen Elizabeth II assumed the throne of England, marking a significant period in British history. To commemorate this extraordinary achievement, the nation is organizing a series of events that will span several months. Among these remarkable celebrations is the Superbloom exhibition, scheduled to take place from June 1st to September 18th at the iconic Tower of London, in collaboration with Historic Royal Palaces.
Superbloom will feature the planting of an astounding 20 million seeds in the Tower of London’s moat. Over time, these seeds will bloom into breathtaking, immersive flowerbeds. Visitors will have the unique opportunity to descend on a slide that will guide them to the base of the historic tower, where they will be captivated by these enchanting spaces complemented by mesmerizing sound installations. This floral wonderland not only celebrates the Queen’s reign but also emphasizes the importance of biodiversity by focusing on plants that attract vital pollinators like bees, butterflies, and other insects.
Burberry’s involvement in this green initiative aligns seamlessly with the brand’s commitment to environmental sustainability. As the main sponsor of Superbloom, Burberry is lending its support and bringing its own distinctive touch to this momentous occasion. The fashion house will unveil two awe-inspiring installations that will be accessible to the public, providing a platform to showcase its dedication to ecological transition. Burberry’s strong corporate social responsibility (CSR) strategy, which aims to achieve Climate Positivity by 2040, is further bolstered by a sustainable loan of £300 million.
Furthermore, Burberry’s partnership with Superbloom underscores its unwavering loyalty to its British heritage, as well as its appreciation for the country’s historical and architectural legacy. Founded in the UK in 1856, Burberry has consistently celebrated its roots, epitomizing a distinct image of British luxury through its unique codes and iconic creations.
In conclusion, Burberry’s collaboration with Superbloom allows the brand to honor Queen Elizabeth II’s remarkable 70-year reign while promoting its strong commitment to sustainability and British heritage. Through this partnership, Burberry showcases its dedication to preserving the environment and supporting events that highlight the nation’s rich history.
Useful links:
1. Burberry’s Sustainability Initiatives
2. Historic Royal Palaces – Tower of London
