Burberry has once again proven its commitment to inclusivity and diversity by enlisting two prominent Chinese actresses, Zhao Wei and Zhou Dongyu, as the faces of its highly anticipated Chinese New Year campaign. The luxury fashion house’s decision to work with these talented women highlights its dedication to showcasing the richness and beauty of Chinese culture.
Known for their exceptional talent and undeniable charm, Zhao Wei and Zhou Dongyu bring a unique flair to Burberry’s campaign, which promises to captivate audiences worldwide. The campaign, shot and directed by the talented Ethan James Green, is set to be unveiled on January 3, generating immense excitement among fashion enthusiasts and fans of the actresses alike.
Zhao Wei, a multifaceted artist hailed for her versatility in acting, directing, and music, rose to fame with her iconic role in the hit TV series “My Fair Princess.” Her impressive filmography includes acclaimed titles such as “Red Cliff” and “Dearest,” solidifying her status as one of China’s most beloved stars. Meanwhile, Zhou Dongyu captured hearts with her breakout performance in “Under the Hawthorn Tree” and has since delivered stellar portrayals in films like “Never Said Goodbye” and “Soul Mate.”
By collaborating with Zhao Wei and Zhou Dongyu, Burberry continues to expand its list of esteemed partners, which includes luminaries such as Naomi Campbell and Kristin Scott Thomas. The recent collaboration with Kate Moss for the Burberry x Vivienne Westwood collection further demonstrates the brand’s commitment to pushing boundaries and celebrating diversity.
This strategic partnership with Zhao Wei and Zhou Dongyu underscores Burberry’s unwavering dedication to honoring Chinese talent and heritage on a global scale. As one of the leading luxury brands in the world, Burberry recognizes the importance of embracing different cultures and fostering creativity, ensuring its continued success in the competitive Chinese market.
To learn more about Burberry’s latest campaigns and collaborations, visit their official website here. For updates on Zhao Wei and Zhou Dongyu’s upcoming projects, follow them on social media or check out their official websites.
