At the start of the summer, Burberry made an exciting announcement about its upcoming collaboration with Blankos Block Party, a platform that features small NFT (Non-Fungible Token) characters. Blankos Block Party is an immersive multiplayer space that focuses on the buying, upgrading, and reselling of “Blankos” avatars, all of which are secured through blockchain technology. Burberry has become the first luxury brand to invest in this game, and they will be launching their own unique Blanko called “Sharky B” on August 11th. This limited edition digital character will feature the new TB Summer monogram, showcasing Burberry’s iconic style.
What makes Sharky B truly special is that it can be trained within the game to acquire skills like speed and agility, making each character truly unique and rare. Burberry has also designed additional accessories, in the form of NFTs, which can be used to enhance any Blanko. These accessories include a jetpack propeller, armbands, and pool sandals, all branded with the Burberry logo and style.
Burberry’s partnership with Blankos Block Party reflects the growing interest of luxury brands in the world of NFTs and digital ownership. Mythical Games, the creator of Blankos Block Party, recently secured $75 million in funding to further develop the game, indicating its potential in the market. This trend is not limited to Burberry alone, as other luxury brands like Louis Vuitton and NARS Cosmetics have also ventured into the world of NFTs. Louis Vuitton released a series of 30 NFTs through their mobile game, while NARS Cosmetics unveiled three exclusive digital artworks.
Although the exact selling price of the Burberry Blanko has not been confirmed, industry experts speculate it will be around $300. This indicates the value that luxury brands are placing on the digital assets within the NFT market.
For more information on Blankos Block Party, you can visit their official website here. To learn more about the concept of NFTs and digital ownership, you can refer to this informative article here.
