Burberry has recently captured attention with its latest campaign and an exclusive event hosted by its new CEO, Riccardo Tisci. The campaign, called Burberry Open Spaces, serves as a celebration of freedom, creativity, and the endless possibilities that exist. Tisci describes it as a journey through the realm of imagination, where boundaries are shattered, and new realities are discovered.
Recognizing the current shift in consumer behavior and shopping patterns, Burberry aims to connect with individuals who are embracing a newfound sense of freedom as the world gradually reopens. The campaign showcases four bold personalities venturing into the natural beauty of the British countryside. Blurring the boundary between reality and fantasy, they defy gravity, traverse towering forests, and challenge the elements as they gracefully float across a lake.
The still imagery, beautifully captured by photographer Ewen Spencer and styled by Ana Steiner, perfectly captures the essence of the outdoors. With the approaching chillier weather, Burberry emphasizes its collection of outerwear in the campaign. Models Xiaoyi Liu, Charlotte Samaroo, Joshua Smith, and Ben Loader vividly exemplify the brand’s dedication to delivering outerwear that is both stylish and functional.
Furthermore, Burberry made waves with an exclusive event organized by Riccardo Tisci. The event celebrated the closure of Anne Imhof’s exhibition, titled ‘Natures Mortes,’ at Palais De Tokyo in Paris. Presented as part of the FIAC art fair ‘parcours privés’ calendar, the event took place at the YOYO club and featured live DJ sets and a star-studded guest list. Notable attendees included Anne Imhof, Aurelie Dupont, Aweng Ade-Chuol, Babeth Djian, Candice Swanepoel, Carine Roitfeld, Clara3000, Edem Dossou, Eliza Douglas, Emma Lavigne, Irina Shayk, Isabelle Huppert, Jean-Jacques Ndjoli, Kayako Higuchi, Mahmood, Nyasha Matonhodze, Tyler André, Vittoria Matarrese, and many others.
As a special highlight of the event, an art performance created by Anne Imhof and Eliza Douglas took place, featuring artists wearing Burberry items. This collaboration between Riccardo Tisci and Anne Imhof initiated during the Burberry Spring/Summer 2021 show, showcasing the brand’s commitment to the arts and its dedication to fostering creative partnerships.
Ultimately, Burberry’s latest campaign and exclusive event serve as a testament to the brand’s ability to redefine luxury through imaginative storytelling and collaborations. By embracing the concepts of freedom, imagination, and the allure of nature, Burberry continues to captivate and inspire its audience in meaningful ways.
Here are two relevant links to learn more about Burberry’s latest campaign and event:
1. Burberry Open Spaces Campaign
2. Burberry Spring/Summer 2021 Show
