Burberry has recently launched its AW21 campaign, which is a significant moment for the brand as it coincides with the reopening of many markets following the global pandemic. The campaign, curated by Burberry’s creative chief Riccardo Tisci, revolves around the themes of freedom of expression and the exploration of creativity. Tisci collaborated closely with stylist Katy England to bring a sense of fluidity to the campaign, drawing inspiration from contrasting creative perspectives. The highly acclaimed duo Mert and Marcus, along with Chris Rhodes, were also involved in capturing the essence of the collection through their unique lenses.
The main objective of this campaign is to celebrate duality by showcasing a mix of raw, classical studio stills and bold, candid shots taken backstage during the AW21 presentations. The juxtaposition of these different perspectives serves to emphasize the exploration of fluidity and the strength of individuality, which are central to this season’s collection. In terms of models, the campaign features a diverse range of talented individuals including Chai Maximus, Felice Noordhoff, Finn Rosseel, Karo Laczkowska, Kayako Higuchi, Khalil Ghani, Mariacarla Boscono, Mona Tougaard, Nic Minwoo, Nozomu Ito, Rianne von Rompaey, Sita Zampou, and Yilan Hua.
The AW21 campaign by Burberry acts as a platform for the brand to embody its core values of freedom of expression and creative exploration. The collection for this season embraces the concept of individuality and encourages individuals to express themselves authentically. By collaborating with talented professionals from the fashion industry, Burberry has successfully captured the essence of their collection through contrasting visual perspectives. The end result is a compelling and captivating campaign that showcases the brand’s ability to adapt to the ever-evolving fashion landscape and connect with a diverse audience.
As the world gradually emerges from the pandemic, Burberry’s AW21 campaign serves as a reminder of the significance of embracing our individuality and expressing ourselves freely. This campaign highlights the power of fashion as a tool for self-expression and creativity, while also exemplifying the brand’s commitment to remaining at the forefront of the industry. Through its innovative approach and visually stunning campaign, Burberry continues to push boundaries and inspire others to do the same.
Links:
1. Burberry Official Website
2. Burberry on Instagram
