Burberry has recently made a significant strategic move by appointing Rod Manley as their new Chief Marketing Officer, which will officially come into effect on January 7, 2019. In his new role, Manley will be tasked with supervising Burberry’s marketing, communications, and creative media divisions from the brand’s headquarters in London, with direct oversight from CEO Marco Gobbetti.
Having previously worked as the Executive Vice President of Influence Marketing and Communications at Calvin Klein for a period of three years, Manley brings a wealth of experience to Burberry. His impressive resume also includes leadership positions at other renowned fashion houses such as Giorgio Armani. Furthermore, his time at KCD, a prominent firm specializing in creative services and media relations for luxury brands like Alexander McQueen, Miu Miu, Bottega Veneta, and Louis Vuitton, has further honed his expertise in the industry.
CEO Marco Gobbetti expressed enthusiasm for Manley’s arrival at Burberry, highlighting the value of his knowledge and extensive background in the fashion sector. Gobbetti believes that Manley’s presence will be instrumental in reinforcing Burberry’s brand identity and driving growth for the company going forward. This strategic decision underscores Burberry’s dedication to innovation in marketing and communications, showcasing their commitment to remaining a leader in the luxury fashion market.
To learn more about Burberry’s latest developments, visit their official website here. For insights into the evolving landscape of luxury fashion marketing, check out this informative article here.
