Burberry, the renowned British luxury fashion house, is making waves in the Asian market with its latest appointment. The brand has announced that Jun Ji-hyun, a talented South Korean actress, will be joining its roster of celebrity ambassadors. This decision underscores Burberry’s commitment to expanding its presence and influence in Asian markets.
Jun Ji-hyun has gained international acclaim for her outstanding performances in a range of successful films. From “The Thieves” to “The Berlin File,” her talent and versatility have captivated audiences worldwide. However, it is her recent projects, such as the popular Netflix zombie thriller “Kingdom: Ashin of the North” and the highest-grossing Korean film of 2015, “Assassination,” that have truly solidified her status as a prominent figure in the entertainment industry.
Expressing her excitement and appreciation for the ambassadorship, Jun Ji-hyun said, “Being named as Burberry’s ambassador is a great honor. The timeless elegance of Burberry inspires me, and I am eagerly looking forward to collaborating with this esteemed fashion house.”
Burberry’s focus on the Asian market is evident in its choice of ambassadors. Jun Ji-hyun joins the likes of South Korean footballer Son Heung-min, who is currently based in England, and Thai actor and singer Bright Vachirawit. Bright Vachirawit’s leading roles in popular drama series, including “2gether: The Series” and “F4 Thailand: Boys Over Flowers,” have elevated his international profile and made him a fan-favorite.
By appointing ambassadors from different Asian countries, Burberry aims to strengthen its presence and establish deeper connections with the region’s consumers. The luxury brand recognizes the significance of the Asian market and understands the importance of resonating with local audiences. Collaborating with influential celebrities like Jun Ji-hyun enables Burberry to connect with consumers on a more profound level.
In conclusion, Burberry’s appointment of Jun Ji-hyun as its first female ambassador from South Korea highlights the brand’s commitment to expanding its reach in the Asian market. With her impressive credentials and strong ties to the entertainment industry, Jun Ji-hyun brings a fresh perspective and invaluable insight to Burberry. This strategic move further solidifies Burberry’s position as a global luxury brand and reinforces its dedication to captivating diverse audiences worldwide.
Useful links:
1. Burberry Official Website
2. Vogue – Burberry
