Burberry has recently announced its latest partnership with Mythical Games, a game technology company based in Los Angeles. This collaboration will mark Burberry’s venture into the gaming industry, bringing a unique branded gaming experience to players of Mythical’s flagship title, Blankos Block Party.
Mythical Games is known for its utilization of blockchain technology and non-fungible tokens (NFTs) in creating a universal gaming ecosystem. The company aims to enable players, creators, artists, brands, and game developers to become stakeholders and owners in new game economies.
Blankos Block Party is an interactive game set in a vibrant and inclusive world, resembling a giant block party. Players can engage in various mini-games, collect and personalize digital vinyl toys known as Blankos, and even earn fully ownable digital items through gameplay in the form of NFTs.
This partnership between Burberry and Mythical Games is not their first collaboration. Earlier this year, the two companies joined forces to launch a collection of NFTs within Blankos Block Party. The success of this venture likely encouraged Burberry to continue exploring opportunities in the gaming space.
Rod Manley, Burberry’s chief marketing officer, views gaming as a unique platform to test and experiment with digital innovations that align with the brand’s values and celebrate creativity within its communities. Burberry has prioritized gaming in recent years, introducing its first game, B Bounce, in 2019. This was followed by Ratberry, an extension of the game created for Chinese New Year in 2020. In July of the same year, Burberry released its first multiplayer game, B Surf, in support of the TB Summer Monogram campaign. All of these games were developed in-house by Burberry’s digital teams.
Burberry’s involvement in Blankos Block Party as the first luxury brand to be featured showcases the company’s dedication to immersing itself in the gaming world. Although specific details about this new partnership with Mythical Games have not been disclosed yet, Burberry has assured fans and gamers that more information will be shared in the future.
For more information on Burberry’s partnership with Mythical Games, please visit Burberry’s official website.
To learn more about Mythical Games and Blankos Block Party, click here.
