Burberry, a renowned name in the world of luxury fashion, recently made waves by announcing a groundbreaking partnership with popular live video streaming service Twitch for their SS21 show experience. This collaboration marks a significant milestone, as it is the first time a high-end fashion brand has joined forces with Twitch in this capacity.
The upcoming Burberry fashion show, set against the picturesque backdrop of the British outdoors, will be live-streamed using Twitch technology. What sets this initiative apart is Burberry’s use of Twitch’s unique Squad Stream functionality, which enables up to four creators to go live and stream simultaneously in a single window. By leveraging this feature, Burberry hosts will be able to provide virtual guests with multiple perspectives of the show in real-time, creating an immersive viewing experience. Additionally, viewers will have the opportunity to engage with each other through Twitch’s chat function, fostering a sense of community and inclusivity.
Earlier this year, Burberry had announced that their September 17 show would take place in an outdoor setting without a live audience. The focus on integrating technology into this experience reflects Burberry’s commitment to innovation and redefining the digital landscape.
Twitch, known for its diverse entertainment offerings ranging from online gaming to music and art, was a natural choice for Burberry to collaborate with. This partnership aligns with Burberry’s ethos of embracing digital innovation to connect with their audience through curated content and immersive experiences. Rod Manley, Burberry’s chief marketing officer, expressed enthusiasm for the collaboration, noting that Twitch offers a unique space for their community to engage with the brand and immerse themselves in the live show experience virtually.
As the pioneer luxury fashion brand to partner with Twitch for a fashion show livestream, Burberry continues to demonstrate its leadership in embracing new and creative ways to engage with their audience. This collaboration not only cements Burberry’s reputation as a forward-thinking brand but also paves the way for other luxury fashion houses to explore innovative methods of connecting with their followers in the digital age.
To learn more about Burberry’s partnership with Twitch, visit their official website here. For more information on Twitch and its features, visit their platform here.
