Bulgari Ireland, a part of the renowned luxury jewelry brand owned by LVMH, has experienced a remarkable surge in sales in the past year. The latest figures show a 10% increase in sales, reaching €1.1 billion, while profits have more than doubled to €109 million. This growth can be attributed to Bulgari’s strategic decision to focus on its Irish operations, mirroring similar moves made by tech giants like Facebook and Apple.
The boost in sales was primarily driven by a spike in international demand, particularly from Asian markets. Sales from Asia, excluding Japan, saw an impressive jump of nearly €100 million, totaling €474 million. The Americas and Japan also contributed significantly, with sales hitting €120 million each. Additionally, sales from the Middle East accounted for €133 million.
Bulgari’s success in Ireland can also be attributed to its high-profile marketing campaigns featuring celebrities such as Julianne Moore, Carla Bruni, Rachel Weisz, and Bella Hadid. Currently employing 141 people in Ireland, the company is looking to expand its operations by setting up an international distribution center at the Horizon Logistics Park near Dublin Airport, aiming to streamline its global logistics operations.
The brand’s strong performance in Ireland highlights its growing presence in the global luxury market, showcasing its ability to tap into emerging markets and meet the demands of discerning consumers. With a focus on international growth and a solid base in Ireland, Bulgari seems poised to sustain its success in the luxury jewelry industry for the foreseeable future.
For more information on Bulgari and its latest collections, visit their official website here.
To stay updated on the latest trends in the luxury jewelry industry, check out this insightful article on luxury jewelry trends here.
