Bulgari, the renowned jeweler and subsidiary of luxury conglomerate LVMH, has recently announced the appointment of Benjamin Beaufils as the new managing director for Europe. This decision comes after the promotion of Lelio Gavazza, the former executive vice-president of sales and retail for Bulgari, to the role of CEO at Tom Ford Fashion.
With his extensive experience in the luxury industry, Beaufils is well-suited to lead Bulgari’s operations in Europe. He has held various positions within the LVMH group, including vice-president of Louis Vuitton for North America and president of Swiss watch brand Tag Heuer for the North American region. Prior to joining LVMH, Beaufils spent 11 years at cosmetics brand L’Occitane en Provence, where he held the position of managing director in New York.
Bulgari, founded in Italy in 1884, has been a part of the LVMH group since 2011. The brand has established itself as a prominent name in the luxury watch and jewelry industry, achieving impressive sales of €10.5 billion in 2022 through its various entities, including Bulgari, Tag Heuer, Chaumet, and Tiffany&Co.
As managing director for Europe, Beaufils will be based at Bulgari’s headquarters in Rome. His appointment reflects the brand’s commitment to expanding its presence and strengthening its position in the European market. With his leadership and expertise, Beaufils will play a crucial role in driving growth and enhancing Bulgari’s reputation as a leading luxury brand.
Despite the challenges faced by the luxury industry in recent years, Bulgari has demonstrated resilience and adaptability, maintaining its exceptional craftsmanship, timeless designs, and commitment to excellence. Under the guidance of LVMH, Bulgari continues to innovate and captivate discerning customers worldwide, earning a loyal following and prestigious reputation.
With Benjamin Beaufils at the helm as managing director for Europe, Bulgari aims to build upon its success and foster growth across the European market. Beaufils’ extensive experience in luxury brands and dedication to excellence make him the ideal candidate to lead Bulgari to new heights.
Bulgari’s appointment of Benjamin Beaufils highlights the brand’s commitment to assembling a dynamic and talented team that upholds its legacy and drives its future success. As a key player in the luxury industry, Bulgari sets the standards for craftsmanship, innovation, and exceptional customer experience.
The appointment of Benjamin Beaufils as managing director Europe marks an exciting new chapter for Bulgari. With his leadership and strategic vision, Beaufils is well-positioned to lead the brand’s European operations to even greater success. Ultimately, Bulgari’s commitment to excellence and unwavering pursuit of perfection will continue to set it apart as a true symbol of luxury and sophistication.
Useful links:
LVMH Watches & Jewelry
Bulgari Official Website
