Bugatti, the luxury car brand, has recently unveiled the first elements of its corporate rebranding, signaling a strategic diversification in its portfolio. The Molsheim-based company, known for its iconic hypercars, is expanding its activities into new areas such as NFT art and the champagne sector with Maison Carbon. This expansion is accompanied by a new aesthetic that reflects Bugatti’s current position and future direction.
The new identity, created in collaboration with the Interbrand agency, aims to bring an evolution to Bugatti’s image while emphasizing its roots. One of the key elements of the rebranding is the use of the color “Bugatti Blue,” which pays homage to the manufacturer’s French origins. Additionally, the “EB” logo, representing the initials of founder Ettore Bugatti, has been iterated upon. The rebranding also includes a new typography and a fresh photographic direction.
Bugatti has already started implementing the new brand identity on its social media platforms, and it will gradually be rolled out to its partners and all communications in the coming weeks.
Overall, Bugatti’s rebranding represents a shift towards a more daring, confident, modern, and progressive design that aligns with the brand’s future aspirations.
Useful links:
1. Bugatti Official Website
2. Interbrand Agency
