Renowned Italian fashion designer Brunello Cucinelli recently shared his thoughts on the ongoing war in Ukraine and its potential resolution. During a presentation in Milan, Cucinelli expressed his belief that the conflict may come to an end soon. He emphasized that the war should not be seen as a reflection of the intentions of the Russian people, but rather the actions of President Putin. Cucinelli remained optimistic, stating that there are wise individuals involved who will work towards a resolution.
However, the designer expressed concern over the prejudice against the Russian people, which could potentially prolong the conflict for many years. Cucinelli found it difficult to believe that an entire population would desire a war, suggesting that it is the rulers who have initiated the conflict. In response to Putin’s invasion of Ukraine, Cucinelli decided to close all three of its boutiques in Russia. The brand, along with other Italian luxury brands, is also faced with restrictions on selling products costing more than 300 euros to Russian consumers due to sanctions. This limitation greatly affects their ability to reach their target audience in the country.
Drawing inspiration from history and philosophy, which is evident in the quotations by poets, thinkers, and sages that adorn his headquarters in Solomeo, Umbria, Cucinelli reflected on the lessons of Ancient Greece in relation to the current conflict. He highlighted the dangers of becoming a tyrant and the importance of stepping down from power, referring to influential figures such as Solon and Pericles. Cucinelli pointed to the Peace of Westphalia in 1648 as an example of how negotiations and finding peace can end long-standing wars.
During the presentation, Cucinelli showcased his Spring/Summer 2023 collection, which featured vibrant colors such as ginger red, salmon orange, sunflower yellow, and various shades of blue. The collection revolved around two-button jackets with long lapels and double-breasted blazers with contrasting buttons, paired with tapered trousers that finished at the ankle bone. Cucinelli described his collection as embodying sartorial Italy laid back, highlighting the importance of well-made clothes that allow men to both work and play comfortably.
Cucinelli made it clear that he strongly believes in the importance of tailoring and dressing up. He stressed that regardless of whether one wears a suit with sneakers or with a tie, there is a certain duty to look one’s best every day. For him, the return to well-made clothes signifies a significant trend in men’s fashion.
In conclusion, Brunello Cucinelli’s presentation not only expressed his hopes for an end to the war in Ukraine and the significance of finding peace through negotiation, but it also emphasized the return to elegance in men’s fashion. Cucinelli’s collection showcased his passion for well-made clothing and his belief in the importance of dressing up. He remains optimistic about the future and the potential resolution of the conflict in Ukraine.
Helpful Links:
1. Brunello Cucinelli Official Website
2. Peace of Westphalia Information
