Italian luxury brand Brunello Cucinelli is on a mission to reach new heights in the fashion industry, setting a target of €1 billion in revenue. After celebrating its 40th anniversary in 2018 with a revenue of €533 million, the brand is showing no signs of slowing down. In fact, Brunello Cucinelli is gearing up to launch its first junior ready-to-wear line for children aged 4-14, with plans to release the full collection for the Spring/Summer 2020 season.
This strategic move not only highlights the brand’s commitment to expansion but also demonstrates its focus on capturing new markets. The brand’s financial performance speaks for itself, with EBITDA increasing by 8.8% to €95.1 million and normalised earnings rising by 9.4% to €46 million. Benefitting from the ‘Patent Box’ measures introduced by the Italian government, Brunello Cucinelli is reaping the rewards of its investments in intellectual property, with a net income of €51 million in 2018.
Since going public in 2012, Brunello Cucinelli has seen remarkable growth, doubling its revenue and surpassing the €500 million mark in 2017. Looking forward, the brand has its sights set on the ambitious goal of reaching €1 billion in revenue over the next decade. With a strong track record of like-for-like revenue growth, successful sell-out rates, and a positive price mix, Brunello Cucinelli is well-positioned to achieve its target.
Not only has Brunello Cucinelli’s success story put Solomeo, the picturesque hamlet near Perugia where its headquarters are located, on the map, but it has also cemented the brand’s reputation as a key player in luxury fashion. With a commitment to quality, innovation, and growth, Brunello Cucinelli is a brand that continues to captivate the fashion world.
For more information on Brunello Cucinelli, visit their official website here.
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