Italian luxury group Brunello Cucinelli has announced a new ten-year license agreement with eyewear manufacturer EssilorLuxottica. This collaboration builds upon the existing partnership between the two companies, which began in 2021. Under this agreement, Cucinelli will design, manufacture, and distribute eyewear under its own brand. The first collection of glasses is set to launch in the first quarter of 2024.
In addition to producing eyewear under its own label, Cucinelli will also create a capsule collection for EssilorLuxottica’s exclusive brand, Oliver Peoples. This collaboration demonstrates Cucinelli’s commitment to expanding its range of products while maintaining its reputation for luxury and craftsmanship. By partnering with EssilorLuxottica, a leading player in the eyewear industry, Cucinelli aims to reach a wider audience and capitalize on the growing demand for premium eyewear.
Both companies are excited about the potential to create innovative and high-quality eyewear that aligns with the values and style of the Cucinelli brand. The agreement marks a significant milestone for both companies and represents a strategic move to seize opportunities in the luxury eyewear market. Leveraging Cucinelli’s strong brand identity and EssilorLuxottica’s manufacturing capabilities and global reach, the partnership is expected to drive growth and success in the industry.
Customers can expect exceptional eyewear that embodies the timeless elegance and impeccable craftsmanship synonymous with the Cucinelli brand. This collaboration also sets the stage for future partnerships and further expansion into the eyewear market, solidifying Cucinelli’s position as a leader in the luxury fashion industry.
To learn more about Brunello Cucinelli’s collaboration with EssilorLuxottica, you can visit their official website here. For more information about EssilorLuxottica and their eyewear offerings, please visit their website here.
