Browns, a renowned luxury retailer affiliated with Farfetch, has announced an exciting collaboration with the British Fashion Council (BFC) to support the prestigious NewGen initiative. This innovative program is dedicated to recognizing and nurturing emerging talent in the fashion industry, with the ultimate goal of cultivating the luxury brands of the future.
The partnership between Browns and the BFC marks a significant milestone in the fashion world, as Browns will not only provide financial support to the NewGen initiative but will also actively participate in the judging process and offer invaluable mentoring to aspiring designers. By leveraging their expertise in business and retail, Browns aims to help shape and guide the next generation of fashion visionaries.
CEO Holli Rogers has reaffirmed Browns’ longstanding commitment to championing new talent and fostering innovation in the industry through this groundbreaking collaboration. Since its inception in the 1970s, Browns has played a pivotal role in introducing emerging designers to the UK market, making this partnership with the BFC a natural extension of their legacy.
The NewGen initiative has a proven track record of catapulting emerging talents to global recognition, with notable past recipients including acclaimed designers like A-Cold-Wall, Charles Jeffrey Loverboy, Halpern, Phoebe English, and Richard Quinn. Through financial backing, opportunities for showcasing, and tailored resources for developing essential business acumen, NewGen empowers designers to realize their creative potential and establish themselves in the competitive fashion landscape.
This year, the NewGen initiative has evolved to encompass a wider range of categories, including accessories such as shoes, bags, hats, jewelry, and fine jewelry, in addition to womenswear and menswear. By expanding its scope and reach, NewGen is poised to support a diverse array of designers who participate in London Fashion Week or London Fashion Week Men’s, nurturing talent across various facets of the industry.
By forging a strategic partnership with Browns, the BFC underscores its unwavering commitment to nurturing the next generation of fashion talent and fostering ongoing growth and innovation in the luxury fashion sector. This collaboration between two industry leaders is set to shape the future of fashion, empowering emerging designers to thrive and shape the landscape of tomorrow’s luxury brands.
To learn more about the NewGen initiative and the impact of this partnership, visit the British Fashion Council and Browns Fashion websites.
