Browns, the luxury fashion retailer, has recently entered the children’s clothing market, following the footsteps of Harvey Nichols. The brand has carefully curated a range of clothing and accessories for newborns up to 16-year-olds, featuring popular luxury brands like Alexander McQueen, Burberry, Gucci, and Versace. In addition, Browns will also showcase exclusive collections from emerging designers including Hunza Baby G, Off-White, Palm Angels, and Zimmerman.
The decision to venture into the kidswear sector is seen as a natural progression for Browns, as they aim to create a destination that goes beyond just clothing. They want to offer a comprehensive experience for both children and their parents. As a part of their kidswear launch, Browns organized a playful and creative photoshoot titled “Honey, I Shrunk The Fashion.” The shoot captured the lively and imaginative spirit of children and took place at Alexandra Palace in London, with Ronan Gallagher as the photographer and Ola Ebiti as the stylist.
Adding an extra touch to their kidswear initiative, Browns commissioned the children of their employees to create a whimsical interpretation of the Browns logo. This demonstrates their commitment to incorporating fun and unexpected elements into their kidswear offering.
Browns hopes that their expansion into children’s fashion will provide a unique and enjoyable experience for both children and their parents. By offering a carefully curated selection of luxury brands alongside exclusive collections from emerging designers, Browns aims to become a go-to destination for stylish and high-quality children’s fashion.
Useful links:
1. Browns Kidswear Collection
2. Browns Official Website
