Browns, the luxury fashion retailer, is taking significant steps towards sustainability this summer through a range of initiatives. One key move is the partnership with The Restory, a luxury aftercare specialist, which allows customers to extend the lifespan of their favorite garments and accessories. By collaborating with The Restory, Browns aims to reduce waste and promote a circular fashion system by offering trusted aftercare methods and techniques.
To access this service, customers can easily schedule a collection for items in need of care directly from the Browns website. The Restory will then handle the secure transportation of these pieces to their atelier in London. Expert artisans and leather specialists will assess the items and provide a quote for the recommended services. Once approved, the team will begin the restoration process, breathing new life into designer shoes and accessories.
Browns has also introduced personalized tailoring and jewelry offerings. The Made to Order jewelry service is available at Browns Brook Street and Browns East in Shoreditch. Customers have the opportunity to customize and create their dream jewelry pieces according to their personal style. The service includes six highly sought-after fine jewelry brands, such as Foundrae, Marla Aaron, Kimai, Suzanne Kalan, Lizzie Mandler, and Yvonne Leon. Through private appointments with fine jewelry specialists, customers can select sizes, metals, colors, precious stones, and add charms and pendants to create unique heirlooms.
Additionally, Browns has partnered with Zegna for the Made to Measure service, which redefines the way customers approach tailored clothing. With this collaboration, Zegna suits are crafted using less material waste and are locally handmade. This sustainable approach aims to create timeless wardrobe pieces while reducing overconsumption. Customers can book one-on-one meetings with a style advisor to choose the fabric, style, and finishing touches for their tailored suit.
Dean Cook, Head of Menswear at Browns, highlights the importance of personalization and experience. He emphasizes that the partnership with Zegna celebrates exceptional craftsmanship and fabrications while prioritizing inclusivity and sustainability.
Browns’ commitment to sustainable practices through the introduction of restoration services, personalized tailoring, and made-to-order jewelry showcases its dedication to providing unique experiences for luxury customers. These initiatives position Browns as a destination that values the longevity of individual pieces and embraces sustainability in an increasingly competitive luxury market.
For more information on Browns’ sustainable initiatives and services, please visit their website [link 1] and The Restory’s website [link 2].
[link 1:](https://www.brownsfashion.com/) [link 2:](https://therestory.com/)
