Browns, the iconic London destination store, is marking its 50th anniversary with a spectacular celebration that encompasses a major campaign, exclusive products, a revamped online store, and a series of activities to pay tribute to its storied history. Founded in 1970 by Sidney and Joan Burstein, Browns is now part of the Farfetch family and will soon be moving to its new flagship location on Brook Street in December.
The anniversary festivities, named Browns 50: The Height of Fashion, take inspiration from the store’s original 1970s ad campaign and showcase a selection of exclusive products specially created for the occasion. Featuring designs from renowned labels like Amina Muaddi, Balmain, Celine, Fendi, Khaite, Loewe, Off-White, Simone Rocha, and more, these limited-edition offerings highlight the store’s ongoing commitment to luxury fashion.
Alongside the anniversary celebration, Browns has unveiled a refreshed design for its website, brownsfashion.com, which now includes Browns Residencies – a series of virtual and physical experiences tailored to cater to the evolving needs and desires of today’s customers. This innovative approach aims to provide a seamless and joyful shopping experience for all.
Despite the challenges posed by the current restrictions in London, Browns has adapted to a digital-first strategy to mark its significant milestone on a global scale. The new campaign showcases a diverse array of fashion industry professionals, underscoring Browns’ dedication to supporting both established and emerging talent and serving as a platform for creativity and innovation.
As Browns looks towards the future under the helm of CEO Holli Rogers and with the backing of Farfetch, the store remains true to its founding principles of offering a unique shopping experience that delights customers and showcases timeless pieces from around the world. With 50 years of success behind it, Browns continues to be a pioneer in luxury retail, bridging the gap between heritage brands and up-and-coming designers while embracing the digital era to shape its fashionable legacy.
To learn more about Browns’ 50th anniversary celebration and exclusive products, visit Browns Official Website and explore their rich history and exciting future.
