Brown Thomas is set to elevate its presence in the upscale retail market with the upcoming launch of a larger BT2 store in Dundrum. This strategic decision comes on the heels of House of Fraser’s departure from the scene, presenting Brown Thomas with a golden opportunity to expand its footprint.
The new BT2 store is slated to take over the ground floor and lower ground floor of the current House of Fraser location within the bustling Dundrum Town Centre. Boasting an extensive range of top-tier brands and products, this expansion will allow Brown Thomas to cater to a wider audience of discerning shoppers. Once the new store is up and running, the existing BT2 outlet will be shuttered.
To ensure a seamless shopping experience, the new store will undergo a substantial multi-million euro renovation before its anticipated opening in the first half of the upcoming year. Encompassing a sprawling 63,000 sq ft space, the revamped store is expected to create employment opportunities for more than 400 individuals. Brown Thomas is committed to integrating cutting-edge physical and digital retail technologies to enrich the overall shopping journey for its clientele.
Despite its existing presence in various parts of Dublin, including the renowned Grafton Street flagship store, the addition of the new BT2 store in Dundrum will bolster Brown Thomas’ market positioning. Donald McDonald, Brown Thomas Arnotts MD, noted that securing a larger space in Dundrum has been a longstanding goal for the brand, underscoring the strategic importance of this expansion.
Hammerson, the management entity behind Dundrum Town Centre, foresees that the arrival of the new Brown Thomas store will inject renewed vitality into the mall’s department store offerings. Discussions are already underway to fill the remaining House of Fraser space with other businesses, signaling a shifting landscape in retail dynamics within this prime locale in south Dublin.
For more information on Brown Thomas and its retail offerings, visit their official website here. To learn more about Dundrum Town Centre and its diverse range of retail and dining options, click here.
