Brother Vellies, the renowned fashion label recognized for its purposeful and sustainable approach, has recently appointed Behnaz Ghahramani as its inaugural CEO. This marks a significant milestone for the brand, as Ghahramani will be working closely with Aurora James, the founder and creative director of Brother Vellies, to further the company’s mission of supporting artisans and operating with a sustainable mindset.
Ghahramani brings a wealth of experience to her new role, having previously served as the Chief Marketing Officer at Stuart Weitzman. During her time at Stuart Weitzman, she successfully oversaw brand strategy, marketing communications, and global e-commerce. Prior to that, Ghahramani held the position of VP for global marketing of luxury collections, Lauren, and licensing brands at Ralph Lauren. She also served as the Director of Marketing for the Americas at Gucci.
The addition of Ghahramani to the Brother Vellies team has been met with excitement and praise from Aurora James. In an Instagram post, James expressed her pride in having Behnaz on board and described her as an incredible and brilliant light. James further highlighted Ghahramani’s dedication to uplifting women and her remarkable body of work. With such a remarkable partner, James eagerly looks forward to the next chapter of Brother Vellies.
Founded by Aurora James in 2013 with just $3,500 in savings, Brother Vellies has been instrumental in creating artisanal jobs around the world while preserving traditional African design practices and techniques. Additionally, James is the founder of The 15 Percent Pledge, an initiative aimed at encouraging brands and retailers to support Black-owned brands and designers.
Ghahramani expressed her admiration for James, labeling her as an inspiration on multiple levels. She applauded James for her talent as a designer and creative visionary, as well as her leadership in championing diversity in the industry. Ghahramani emphasized the shared values and determination she possesses with James, highlighting their mutual commitment to making a positive impact in the world.
The partnership between Behnaz Ghahramani and Aurora James is anticipated to bring new energy and growth to Brother Vellies. With their shared vision, the brand is poised to continue its mission of supporting artisans and driving positive change in the fashion industry. As Brother Vellies welcomes its first CEO, the future appears promising for this purposeful and sustainably driven label.
To learn more about Brother Vellies and their sustainable approach, visit their website here.
To discover more about The 15 Percent Pledge and its impact on supporting Black-owned brands and designers, click here.
