Brooks Brothers, a renowned American heritage brand, has recently made a bold move to expand its presence in the UK by launching a new store at the prestigious Icon Outlet in London. Specializing in classic and timeless clothing for both men and women, Brooks Brothers’ new store boasts an impressive 1,600 square feet of retail space on the upper level of the mall.
The interior design of the store perfectly reflects the brand’s rich heritage, with vintage elements such as natural leather club chairs, cast-iron stools, and industrial table lamps creating a nostalgic yet sophisticated ambiance. The light oak flooring, combined with grey and navy vintage rugs, adds to the overall stylish and upscale feel of the store.
Brooks Brothers’ entry into the UK market dates back to 2006, and the addition of the new store at the Icon Outlet marks a significant milestone in the brand’s continued expansion efforts. EMEA CEO Luca Gastaldi expressed enthusiasm for the new store opening, highlighting it as a unique shopping experience that blends retail and entertainment seamlessly.
The presence of Brooks Brothers alongside other premium brands like Cheaney Shoes, Gant, Hackett, and Aspinal of London at the Icon Outlet further solidifies the mall’s appeal to international customers. Marion Dillon, the leasing director for Icon Outlet, emphasized that Brooks Brothers’ inclusion enhances the retail lineup and offers a relevant choice for the mall’s diverse customer base.
In conclusion, Brooks Brothers’ latest venture into the UK market through the opening of its new store at the Icon Outlet signifies a significant step for the brand. With its timeless designs and commitment to quality, Brooks Brothers is sure to attract a new wave of customers seeking classic and sophisticated fashion choices.
To learn more about Brooks Brothers and its latest collections, visit their official website here. For more information about the Icon Outlet in London and its premium retail offerings, click here.
