British lingerie brand Myla is set to make a grand comeback in the fashion industry, as it prepares to relaunch through some of the most prestigious retailers in the business. With a scheduled market debut on July 23, Myla’s return is highly anticipated under the collaborative leadership of CEO Garry Hogarth and Creative Director Gregor Pirouzi.
Hogarth, a former CEO of Agent Provocateur, brings a wealth of experience and a keen eye for luxury lingerie to the table. Paired with Pirouzi, who has worked with esteemed fashion houses like Helmut Lang, Vivienne Westwood, and Atelier Versace, the duo is poised to elevate Myla back to its former glory.
The brand’s upcoming collection for AW18 promises to be a dazzling display of lingerie, nightwear, hosiery, and ready-to-wear pieces inspired by the vibrant styles of 1960s London. Myla aims to strike a balance between modernity and tradition, staying true to its roots while infusing a breath of fresh air into its designs.
Support from renowned retailers such as Net-a-Porter, Selfridges, and Bergdorf Goodman signifies high expectations for Myla’s relaunch. In addition to a bricks-and-mortar flagship store on Brook Street in London, the brand has its sights set on expanding into swimwear and accessories for SS19 to meet increasing customer demand.
With a strong team comprising industry veterans like Leila Habibi and Jess Thompson, Myla is gearing up to leave a lasting impression on the luxury lingerie market. The brand’s vision for the future includes establishing key retail outlets globally in the next few years and enhancing the online shopping experience for its discerning clientele.
Pirouzi’s signature feminine silhouettes and Hogarth’s commitment to elegance and sophistication are sure to set Myla apart in a highly competitive industry. The brand’s relaunch represents a new beginning, blending expertise, innovation, and a nod to its heritage to cater to the needs of luxury consumers around the world.
To learn more about Myla’s exciting relaunch and browse their latest collection, check out their offerings at Net-a-Porter and Selfridges.
