British fashion brand LK Bennett has strategically relocated its flagship store and headquarters to New Bond Street in London. The decision to move from their previous location on Brook Street was disclosed in a filing with Companies House. By opting for a more prominent position on New Bond Street, LK Bennett aims to capture the attention of both local shoppers and tourists.
Despite recent developments on Brook Street, such as Browns moving from its original South Molton Street home, LK Bennett recognized the potential of New Bond Street. This strategic move aligns with the recovery of the retail sector in the West End, as tourists gradually return to the city. The brand anticipates attracting more customers with a larger space that will showcase not only its footwear but also its expanded clothing range and bridal collection.
This relocation comes at a crucial time when events regain significance in the fashion industry. LK Bennett recently launched its second LKB collection specifically designed for Royal Ascot, a traditional event heavily impacted by the pandemic in the past two years. With the resumption of social gatherings, the brand aims to position itself as a go-to destination for those attending special occasions.
The new headquarters on New Bond Street will serve as a central hub for key teams within LK Bennett, including the design and e-commerce departments. This strategic move underscores the brand’s commitment to staying ahead in a competitive fashion market. By establishing a presence in one of London’s most prestigious shopping districts, LK Bennett aims to enhance its reputation and expand its customer base.
LK Bennett’s decision to relocate its flagship store and headquarters to New Bond Street exemplifies its determination to thrive and adapt to industry changes. With a more favorable location, a larger space, and a renewed focus on events, the brand is well-equipped to attract new customers and solidify its position as a leading fashion brand. As London welcomes back tourists and social events resume, LK Bennett is poised to seize these opportunities and sustain its success in the fashion world.
For more information regarding the fashion industry in London and the West End retail sector, please visit the following links:
1. Business of Fashion
2. Retail Week
