Brioni Reveals New Sustainable Menswear Capsule Collection Featuring ‘KmZero’ Materials
Brioni, the renowned Italian luxury menswear brand, has recently unveiled a groundbreaking capsule collection for the upcoming winter season, showcasing its commitment to sustainability and local production. Named ‘KmZero’, this collection stands out for its exclusive use of wool sourced from the picturesque Abruzzo region in Italy.
The wool utilized in the ‘KmZero’ collection originates from sheep raised in Abruzzo, making it a ‘zero-mileage’ material that reflects Brioni’s dedication to supporting local communities and reducing its carbon footprint. The wool is processed and spun in a factory near Biella by Fratelli Piacenza, ensuring the highest quality standards are met throughout the production process.
Featuring a bomber jacket, trench coat, jacket, and trousers, each piece in the collection boasts exquisite craftsmanship and premium materials. These timeless garments will be available for purchase at Brioni’s monobrand stores beginning in September, allowing customers to experience the luxury and sustainability of the brand firsthand.
The unveiling of the ‘KmZero’ collection took place at Brioni’s flagship store in Milan during the Furniture Fair, emphasizing the brand’s innovation and dedication to eco-friendly practices. This project is part of a larger initiative supported by Abruzzo’s employers association, highlighting Brioni’s commitment to promoting sustainable business practices and supporting local artisans.
As a brand under the ownership of French luxury group Kering since 2011, Brioni continues to push boundaries in the world of sustainable fashion while maintaining its reputation for timeless elegance and sophistication. The ‘KmZero’ capsule collection serves as a shining example of Brioni’s pursuit of excellence in creating eco-friendly menswear for the modern gentleman.
To explore Brioni’s innovative ‘KmZero’ collection and discover more about their sustainable initiatives, visit their official website here. Additionally, for more information on sustainable fashion practices and eco-conscious brands, check out this insightful article here.
