Brioni, the renowned Italian high-end menswear label owned by the Kering group, is making a bold and exciting return to the womenswear market. Despite facing challenges in the past, the brand is now expanding its offerings by introducing luxury ready-to-wear clothing for women. This exciting new venture kicked off with a mesmerizing capsule collection called ‘La Donna’ for the Fall/Winter 2022-23 season.
Although Brioni had previously delved into womenswear in the early 2000s, the line struggled to find success and was eventually abandoned in 2011. However, the brand has been inspired to revive its womenswear line in response to numerous requests from customers’ wives and partners. These fashionable women desired access to the same exquisite clothes they often borrowed from their male counterparts.
Brioni’s creative director, Norbert Stumpfl, drew inspiration from the tailored elegance of the brand’s menswear and skillfully crafted six winter looks. These looks showcase essential pieces with a subtle masculine touch. The collection utilizes the same premium fabrics and materials found in Brioni’s celebrated men’s collection. Highlights include a stunning white suit, turtleneck sweaters paired with cashmere coats, and satin evening trousers complemented by dinner jackets.
In addition to the captivating winter collection, Stumpfl has also created seven exquisite looks for the Spring/Summer 2023 season. These sensational creations were unveiled at New York Fashion Week and will also grace the runway at Milan Fashion Week. The Spring/Summer collection features a variety of eye-catching items, including maxi coats, linen and silk outfits, trench coats, blazers, boxy-shaped trousers, workwear-inspired shirts, and shirt dresses.
Fashion-forward individuals can now explore the winter collection at select Brioni stores, exclusively through the brand’s bespoke service, which offers the opportunity for personalized orders. Additionally, the two capsule collections will be available for purchase on a ready-to-wear basis exclusively through Net-a-Porter for both the winter and summer seasons.
One of Brioni’s key aims is to offer women’s clothing that embodies the same couture style and exquisite craftsmanship as its revered menswear. The brand prides itself on providing timeless beauty, sophisticated simplicity, unparalleled freedom, and a sense of effortless lightness. Brioni places great emphasis on using top-notch fabrics and paying close attention to intricate details in all of their designs.
Currently, Brioni is proudly showcased through five monobrand stores located in Rome, Milan, Paris, London, and New York. Additionally, the brand operates a made-to-measure atelier in Frankfurt and collaborates with various department store concessions and an extensive global network of wholesale partners. In an exciting development, Brioni recently opened its first store in Brazil, situated in Sao Paulo and operated by a franchisee.
For more information on Brioni and its exquisite womenswear collection, please visit their official website [insert hyperlink] and explore their stunning creations available exclusively through Net-a-Porter [insert hyperlink].
