Brioni, the esteemed Italian luxury brand renowned for its impeccable tailoring and timeless elegance, has expanded its footprint in Hong Kong with the unveiling of its second store. Nestled on the second level of the prestigious IFC mall at the Central Waterfront, the new store pays homage to the brand’s Roman heritage with a design that exudes sophistication and grandeur. Featuring opulent elements such as Travertine marble, Italian marble columns, and rosewood panels, the store encapsulates the essence of Rome, where Brioni was born.
Divided into dedicated sections for formalwear, leisurewear, and accessories, the store offers a seamless shopping experience for discerning customers. To celebrate the opening, Brioni has launched a captivating pop-up exhibition at the mall’s oval atrium, showcasing the brand’s fusion of art and craftsmanship. The centerpiece of the exhibit is a striking 5.5-meter replica of Michelangelo’s David adorned in a sleek tuxedo, symbolizing the marriage of masterful tailoring with artistic brilliance.
The creation of the ‘Masterful Tailoring Meets a Masterpiece’ installation involved almost 100 hours of meticulous craftsmanship by a team of specialists, under the guidance of Brioni’s chief master tailor. While Brioni is best known for its bespoke tailoring services, the brand also offers a range of ready-to-wear garments, leather goods, shoes, eyewear, and fragrances, catering to the diverse needs of its clientele.
From its luxurious store design to its exquisite product offerings, Brioni’s commitment to exceptional quality and attention to detail shines through. The brand’s first store in Hong Kong, located at the Element shopping center in Kowloon, has already captivated customers with its sophisticated ambiance and thoughtfully curated menswear selection.
By expanding its presence in Hong Kong with a second store, Brioni reaffirms its status as a leading luxury brand synonymous with unparalleled craftsmanship and refined style. Clients in Hong Kong now have the opportunity to immerse themselves in the brand’s world of sophistication and sophistication in two distinct locations, offering an elevated shopping experience like no other.
For more information on Brioni’s latest collections and store locations in Hong Kong, visit their official website here. To explore the brand’s rich heritage and craftsmanship, delve into Brioni’s fascinating history here.
