Brioni has taken a bold step forward by enlisting the legendary actor and producer Brad Pitt as its brand ambassador, a move reminiscent of when James Bond was also a representative for the brand in the past. Pitt’s iconic status in the world of cinema and his reputation for elegance make him the perfect choice to embody the essence of Brioni.
The collaboration has already gained attention as Pitt has been seen sporting full Brioni suits at prestigious events such as the Cannes Film Festival and the Venice Film Festival. This has created a buzz around the partnership, building anticipation for the upcoming campaign set to be launched in January 2020 as part of Brioni’s 75th-anniversary celebrations.
To mark a new chapter in its history and showcase its revival, Brioni will be hosting a special event in Florence during the renowned men’s fashion trade show Pitti Uomo. Directed by Olivier Saillard, the event will put a spotlight on Brioni’s autumn/ winter 2020/ 2021 collection designed by Norbert Stumpfl, the executive design director.
After overcoming challenges like the economic crisis and leadership changes, Brioni is poised for a significant comeback with the backing of Brad Pitt and a reinvigorated focus on its legacy of elegance and sophistication. This partnership with Pitt highlights an exciting new era for Brioni as it evolves and adapts to the ever-changing fashion industry landscape.
Learn more about Brioni’s collaboration with Brad Pitt: Vogue Article
Discover more about Brioni’s history and iconic designs: Brioni Official Website
