Brioni, the legendary luxury menswear brand of Italian origin, has recently made a significant announcement by appointing Jude Law and his son Raff Law as the brand’s latest brand ambassadors. This talented father-son duo is set to make their debut in Brioni’s highly anticipated Spring/Summer 2022 campaign, which will be masterfully captured by renowned fashion photographer Craig McDean.
Expressing his enthusiasm about this partnership, Mehdi Benabadji, the CEO of Brioni, praised Jude Law as a seasoned master of his craft, while acknowledging Raff Law as a rising talent in the same industry. Benabadji highlighted the duo’s strong personal styles and natural chemistry, emphasizing that they perfectly epitomize Brioni’s modern and sophisticated vision of men’s wear. The brand firmly believes that their shared passion for genuine craftsmanship and timeless elegance will transcend age and individual personality traits.
Jude Law, a well-established actor, has garnered critical acclaim and multiple award nominations for his outstanding performances in numerous iconic films, including “The Talented Mr. Ripley” and “Gattaca”. He has also demonstrated his immense talent on television with compelling roles in shows like “The Young Pope” and stage productions such as “Obsession” and “Henry V”. Law’s recent portrayal in Sean Durkin’s critically acclaimed indie flick “The Nest” has further solidified his reputation as a versatile and highly respected actor. Fans can look forward to seeing him in upcoming highly anticipated movies like “Fantastic Beasts: The Secrets of Dumbledore” and “Peter Pan and Wendy”.
Following in the footsteps of his esteemed father, Raff Law embarked on his own acting career with his breakthrough role in the film “Repo Men” back in 2010. He recently made appearances in the 2021 film “Twist” alongside Michael Caine and Lena Headey. Currently, Raff is occupied with the filming of “Masters of the Air”, a blockbuster series produced by Apple Studios.
Jude Law expressed his deep admiration for the Brioni brand, sharing that he has always cherished wearing their exquisitely crafted garments and finds their commitment to exceptional craftsmanship and quality truly inspiring. Additionally, Jude Law shared a special bond with Rome, the city where Brioni is headquartered, as it was forged during the shooting of “The Young Pope”. Collaborating with Brioni evokes a sense of homecoming for him.
Raff Law echoed his excitement and joy in sharing the spotlight with his father as brand ambassadors for Brioni. Despite their distinct tastes and perspectives, they both share a profound love for clothing and share an admiration for the exceptional quality and style that Brioni represents.
Brioni has built an esteemed reputation for its impeccable craftsmanship and timeless elegance. With the addition of Jude Law and Raff Law as its ambassadors, the brand aims to showcase its contemporary and forward-thinking vision of men’s wear while celebrating the intergenerational bond between fathers and sons. Undoubtedly, the Spring/Summer 2022 campaign featuring the Laws will captivate the attention of fashion enthusiasts and loyal fans of the iconic Brioni brand.
For more information about Brioni and its latest campaigns, visit their official website here. To stay updated with the latest news and updates about Jude Law and Raff Law, you can follow them on their official social media accounts.
