In Milan, the fashion industry is slowly recovering from the devastating impact of the COVID-19 pandemic. Despite concerns about the global economy and ongoing crises like the conflict in Ukraine, several brands are determined to restore optimism in both the fashion industry and society as a whole. Giuseppe Zanotti, Aspesi, Sergio Rossi, Bulgari, and Drome are among the brands leading the way in this effort.
Giuseppe Zanotti, a renowned luxury footwear designer, faced significant challenges during the pandemic. He was forced to close 50 stores and experienced a sharp decline in revenues. However, Zanotti remains optimistic and has dedicated his latest collection to joyful events and celebrations. His designs feature strass and light, transitioning from streetwear to elegant women’s footwear. Zanotti emphasizes his preference for independence and staying true to his creative vision. One of his most innovative creations is the Cobra sneaker, which features a serpent curled around the sole. Looking towards the future, Zanotti acknowledges the complexities of the current world but hopes for a smoother path ahead.
Under the creative direction of Lawrence Steele, Aspesi embraces genderless fashion. Steele highlights the brand’s history of women buying men’s pieces and continues that concept in their latest collection. Standout pieces include Nordic sweaters in vibrant colors and genderless parkas, puffer vests, and jackets. Steele successfully merges masculine and feminine aesthetics, fully embracing the genderless groove.
Sergio Rossi, a luxury footwear brand, chose a stunning location – the 29th-floor penthouse apartment at Eden Skyhouse – to showcase their new collection. This setting symbolizes post-war renewal and perfectly sets the mood for Sergio Rossi’s artistic director, Smyrniotaki, who recently joined the brand. The collection exudes glamour, with designs featuring pink feathers, diamanté finishes, and sharp patent leather booties. The brand has faced challenges in the past but has overcome them and is now poised for high double-digit growth.
The renowned Italian luxury brand Bulgari presented its latest accessories collection in the iconic Pirelli Tower. The collection revolves around the iconic serpenti motif, with snake heads adorning evening clutches and half-moon ellipse bags. One standout piece is the Serpentine vertical tote, which features a structured silhouette and a sinuously twisting snake handle. Bulgari also hosts the Bulgari B.Zero1 Aurora Awards at Bocconi, Italy’s top business school, to recognize and support emerging creatives. The majority of Bulgari’s workforce is now comprised of women, reflecting the brand’s commitment to inclusivity and empowerment.
Drome, a Tuscan fashion label, draws inspiration from David Bowie’s Thin White Duke for its latest collection. The collection combines rock ‘n’ roll style with polished elegance, featuring leather pieces in various finishes, from patent leather to lambskin. Drome’s creative director, Marianna Rosati, has created a desk-to-disco wardrobe, reflecting a carefree attitude and a sense of fun. Despite the challenges of the pandemic, Drome remains on the move, with a flagship store in Milan and international points of sale.
In conclusion, these five brands – Giuseppe Zanotti, Aspesi, Sergio Rossi, Bulgari, and Drome – are determined to restore optimism in the fashion industry and society at large. Through their innovative designs and resilience, they showcase the resilience and creativity that characterizes the Italian fashion scene. As the world continues to face challenges, these brands offer a glimmer of hope and a reminder of the power of fashion to uplift and inspire.
Useful links:
1. Giuseppe Zanotti Official Website
2. Bulgari Official Website
