Brand Alley, the members-only marketplace and flash sales-focused off-price e-tailer, has made a noteworthy acquisition. They have acquired Internet Fusion Group (IFG), the company that owns popular e-commerce brands Country Attire and Surfdome, as part of a pre-pack administration deal. This strategic move includes the acquisition of certain assets of IFG, such as the two brands, logistics operations, and customer services division.
The acquisition of IFG by Brand Alley will not only enhance their infrastructure but also make their operations more cost-effective. Additionally, it will allow Brand Alley to save over 125 jobs, although this is only half of the existing IFG workforce.
Although Brand Alley will not be trading from the domains run by IFG and hasn’t purchased the existing stock, the CEO of Brand Alley, Rob Feldmann, highlighted the alignment between the two businesses’ customer profiles. He believes that this acquisition will enhance their operational structure and enable them to provide the best service possible to their members.
Brand Alley has been actively acquiring brands in recent years, such as Achica, Cocosa, Lombok, and Brand Alley France. This latest acquisition contributes to their growth strategy and establishes them as a major player in the online retail industry.
Efficiency is a key focus in the retail sector, and this acquisition presents a strategic opportunity for Brand Alley. By expanding their infrastructure and streamlining their operations, they are well-equipped to meet the demands of today’s competitive market. The success of their previous acquisitions further strengthens their position and positions them for continued growth and success in the future.
Overall, Brand Alley’s acquisition of IFG is a significant milestone for the company. By adding Country Attire and Surfdome to their brand portfolio, they are expanding their presence and solidifying their leadership in the online retail space. Leveraging their existing customer base and improving their operational structure, Brand Alley is poised for ongoing success in the dynamic world of e-commerce.
Useful links:
– Brand Alley
– Country Attire
