Renowned Italian luxury brand, Bottega Veneta, is shaking up the fashion industry once again with its upcoming spring 2022 collection show in Detroit. This event, known as ‘Salon 03’, will be the brand’s third installment of its new-format shows and is scheduled for October 21.
Under the creative direction of Daniel Lee, Bottega Veneta has been challenging the status quo of traditional fashion weeks by staging shows in unexpected locations. The first show, ‘Salon 01’, took place in a top-secret event in London last fall, creating a buzz of excitement. This was followed by a secret show held at Berlin’s iconic nightclub, Berghain, in April, although no photos from this event have been released to the public. Fans and fashion enthusiasts are eagerly anticipating what surprises ‘Salon 03’ in Detroit will bring.
While Bottega Veneta has not given a specific reason for choosing Detroit as the location for their next show, it is clear that the brand has its sights set on the U.S. market. This move aligns with the brand’s recent opening of a pop-up shop in Brooklyn’s Williamsburg neighborhood, demonstrating its commitment to expanding its presence in America. Additionally, considering the loosening of Covid-19 restrictions in the U.S. compared to Europe, Detroit may have been a practical choice for hosting the event.
In addition to its unconventional location choices, Bottega Veneta has also made waves by withdrawing from popular social media platforms like Instagram and Facebook. This bold move has raised eyebrows within the industry, but the brand has found alternative ways to engage with its audience. In March, Bottega Veneta launched a quarterly digital journal to maintain its connection with consumers and generate excitement around its collections. This innovative approach to marketing has further solidified the brand’s reputation as a trailblazer.
Bottega Veneta’s unique approach to fashion shows and marketing strategies has captured the attention of the industry at large. By deviating from traditional practices and embracing alternative forms of communication, the brand is setting itself apart and pushing boundaries. The upcoming ‘Salon 03’ show in Detroit is poised to be another extraordinary and immersive experience, showcasing Bottega Veneta’s unmistakable vision and creative prowess.
Learn more about Bottega Veneta:
1. Visit the official Bottega Veneta website
2. Explore Bottega Veneta’s fashion shows on Vogue
