Boss, the renowned German retailer recognized for its high-end fashion collections, has set its sights on the vibrant city of Derby, where residents enjoy the highest disposable income in the UK. This strategic move follows the recent successful opening of a new store at Intu Watford, showcasing the brand’s strong confidence in the UK market and its commitment to expanding its presence.
The upcoming 2,600 sq ft store at Intu Derby will offer a curated selection of Boss collections, spanning from sophisticated businesswear to trendy casualwear and chic accessories. Slated to welcome shoppers this autumn, the store aims to appeal to both fashion-forward consumers and tourists exploring the city. The choice to establish a presence in Derby was influenced by a study conducted by personal finance firm Finder.com, which highlighted that Derby locals have an impressive average of £1,456 in disposable income each month, thanks to the city’s affordable living costs.
Nick Round, the regional managing director at Intu, underlined the strategic importance of Intu Derby’s location, situated in an affluent catchment area boasting a significant number of professionals and residents with substantial disposable income. With a staggering footfall of 22 million and a rich mix of retail and leisure offerings, Intu Derby presents an optimal environment for aspirational brands like Boss to flourish and connect with discerning shoppers.
In addition to Boss, a roster of other premium brands such as AllSaints, Cath Kidston, and Phase Eight have already established a presence at the Derby shopping center, ensuring a diverse retail landscape catering to a wide range of shoppers’ tastes and preferences. The inclusion of Boss among the esteemed lineup of brands at Intu Derby underscores the city’s burgeoning retail allure and the growing appetite among consumers for luxurious fashion choices.
To learn more about Boss and its latest collections, visit their official website here. For more information on Intu Derby and its stellar retail offerings, explore their website here.
