Boss, owned by Hugo Boss, is once again diving into the realm of skiwear for the upcoming winter season. The brand has recently announced its collaboration with Perfect Moment for a new ski capsule collection called BossFresh. This collection masterfully merges technical expertise with fashion-forward style, resulting in a comprehensive range of men’s, women’s, and gender-neutral pieces that can be worn both on and off the slopes.
The BossFresh collection features a variety of key styles, including softshell duvet jackets, ski pants with Perfect Moment’s iconic flared cut, insulating all-in-ones, turtleneck slogan sweaters, knit hoodies, and thermal tops. Additionally, accessories like gloves, beanies, bags, and eyewear are available to complement the outfits. The color palette of this collection combines classic Boss neutrals with vibrant pops of red. Collaborative details and statement prints, such as chevron stripes and the Perfect Moment star icon, add an extra touch of uniqueness to the designs.
To showcase this exciting new collection, Boss unveiled it at the Matterhorn Cervino Speed Opening, which marked the first-ever border-crossing race in the history of the Alpine Ski World Cup. The brand is the official partner of the event, and its sponsorship is prominently displayed throughout the race space. The Boss logo and stripes can be spotted on banners lining the track, and a distinctive arch separating Switzerland and Italy proudly displays Boss branding. Furthermore, the VIP area has been transformed with Boss’s signature style and colors, featuring a dedicated Boss bar and viewing terrace. To engage and entertain attendees, the brand has also sponsored a ski challenge game.
In addition to the collection launch, Boss has appointed Aleksander Aamodt Kilde as its latest brand ambassador. Kilde, a Norwegian champion ski racer, will represent the brand at various events off the slopes, such as interviews and red-carpet appearances. Boss commends Kilde for his mental strength, endurance, and dedication, as well as his advocacy for mental health. Kilde’s association with Boss began in September when he walked in the brand’s AW23 runway show during Milan Fashion Week. His official ambassador debut occurred at the Matterhorn Cervino Speed Opening, where he showcased the Boss skiwear collection.
CEO Daniel Grieder expressed his admiration for Kilde, stating that he embodies the values and ethos of the Boss brand. Grieder emphasizes Kilde’s passion, determination, and commitment to sustainability, making him an ideal role model both on and off the slopes.
With this new collaboration collection and the addition of Aleksander Aamodt Kilde as its brand ambassador, Boss continues to leave a lasting impression in the world of skiwear. Combining style, performance, and sustainability, Boss is poised to make a fashionable comeback on the slopes this winter season.
Useful links:
1. Boss Official Website
2. Perfect Moment Official Website
