In addition to its new alliance, BOSS, a renowned German brand currently undergoing a transformation, has recently announced two more collaborations within the cycling industry.
Building upon its success in other sports such as Formula 1 and tennis, BOSS is now venturing into the realm of cycling by becoming an official sponsor of the Tudor Pro cycling team. Launched last year under the same name as the prestigious watchmaking house, this Swiss team will proudly compete in the brand’s colors throughout the upcoming UCI Europe Tour 2023.
It is worth highlighting that BOSS is not only sponsoring the senior Tudor Pro team, but also joining forces with the U23 Tudor Pro team as a valued partner. This signifies BOSS’s commitment to supporting and nurturing young talent within the vibrant world of cycling.
These collaborations reflect BOSS’s dedication to expanding its presence within the sports industry and connecting with enthusiasts across various disciplines. As BOSS continues to redefine its brand and embrace new opportunities, its involvement in the cycling industry serves as a testament to its commitment to excellence and passion for sporting endeavors.
To learn more about BOSS and its involvement in the world of cycling, here are two useful links:
1. BOSS Official Website
2. Tudor Official Website
